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Don’t leave them alone: Get in on the social media action

January 30, 2017 2:17 pm

According to a research study by Russell Herder and Ethos Business Law, 14% of executives are unsure of social media, yet many continue to spend on it as part of their overall marketing or communications campaign. Almost none have utilized social media networks for their real value proposition; none have taken advantage of the gold mine of leads that they hide. It’s time for you to wake up to the big data store they provide. 1. Fly with your eyes open Many companies chase social media tactics with no idea about the who, what, when and where of the social... Read More