Categories for Social Media

Marketing used to be easy…sort of!!

January 23, 2017 2:16 pm

It used to be one channel. Television or radio. Magazine or newspapers. Direct mail, email or telemarketing. You planned and set up your marketing campaigns for the year. They started and finished. You moved onto the next one. That was it. They worked or didn’t work. You got leads that had to be qualified. Digital marketing is a continual treadmill. Publishing the content (promotion). Then monitoring the engagement and responding to Facebook comments and Twitter streams needs to be attended to. And then the most important step – identify leads from the online world and cultivate them – this is... Read More

Start wooing, Get social, Be a hoojooker

January 16, 2017 6:39 am

Most marketers still don’t get it – they still treat social media as they do traditional marketing channels like direct mail or email. They don’t need to “do social,” they need to “get social”. That simply means make your business social just as you are social in your personal life. Aren’t you in direct touch with your friends? Well you should be in direct touch with your customers and partners as well. Find out regularly what they are saying, what they want, what they need, what they like. And if you have something of value to offer them, reach out... Read More