Categories for Social Media Intelligence

Marketing used to be easy…sort of!!

January 23, 2017 2:16 pm

It used to be one channel. Television or radio. Magazine or newspapers. Direct mail, email or telemarketing. You planned and set up your marketing campaigns for the year. They started and finished. You moved onto the next one. That was it. They worked or didn’t work. You got leads that had to be qualified. Digital marketing is a continual treadmill. Publishing the content (promotion). Then monitoring the engagement and responding to Facebook comments and Twitter streams needs to be attended to. And then the most important step – identify leads from the online world and cultivate them – this is... Read More

Demystifying Social Intelligence Marketing

January 9, 2017 6:41 am

There are various definitions of Social Intelligence floating around the virtual space. What it really means is this — With the vast amount of information available online today, there is a huge amount of intelligence available as well. This intelligence allows you to improve upon what you are already doing in your business and it also allows you to keep your edge against the competition. Social Intelligence Marketing pertains to socio-psychological marketing and advertising strategies and tactics. Niche technology players are those that have recognized there’s no easy way to do this, hence they have developed an advanced intelligent platform... Read More