Categories for Marketing Platform

Marketing used to be easy…sort of!!

January 23, 2017 2:16 pm

It used to be one channel. Television or radio. Magazine or newspapers. Direct mail, email or telemarketing. You planned and set up your marketing campaigns for the year. They started and finished. You moved onto the next one. That was it. They worked or didn’t work. You got leads that had to be qualified. Digital marketing is a continual treadmill. Publishing the content (promotion). Then monitoring the engagement and responding to Facebook comments and Twitter streams needs to be attended to. And then the most important step – identify leads from the online world and cultivate them – this is... Read More