Categories for Lead Nurturing

Common lead conversion mistakes

February 6, 2017 5:36 am

Most dealerships struggle with getting a hold of potential customers at the right time. Sometimes, simply going back to basics helps identify how conversion rates could be higher. Too many leads Sales reps have too many leads to work through, and most of the times they use a random method to pick who they speak to.  They don’t have a defined process by which they can select those leads that have the highest probability to close neither do they have an insight to the type of personality they are calling. This makes the “cold call” even colder. What they need... Read More

Marketing used to be easy…sort of!!

January 23, 2017 2:16 pm

It used to be one channel. Television or radio. Magazine or newspapers. Direct mail, email or telemarketing. You planned and set up your marketing campaigns for the year. They started and finished. You moved onto the next one. That was it. They worked or didn’t work. You got leads that had to be qualified. Digital marketing is a continual treadmill. Publishing the content (promotion). Then monitoring the engagement and responding to Facebook comments and Twitter streams needs to be attended to. And then the most important step – identify leads from the online world and cultivate them – this is... Read More