Categories for Automotive Marketing

Common lead conversion mistakes

February 6, 2017 5:36 am

Most dealerships struggle with getting a hold of potential customers at the right time. Sometimes, simply going back to basics helps identify how conversion rates could be higher. Too many leads Sales reps have too many leads to work through, and most of the times they use a random method to pick who they speak to.  They don’t have a defined process by which they can select those leads that have the highest probability to close neither do they have an insight to the type of personality they are calling. This makes the “cold call” even colder. What they need... Read More

Marketing used to be easy…sort of!!

January 23, 2017 2:16 pm

It used to be one channel. Television or radio. Magazine or newspapers. Direct mail, email or telemarketing. You planned and set up your marketing campaigns for the year. They started and finished. You moved onto the next one. That was it. They worked or didn’t work. You got leads that had to be qualified. Digital marketing is a continual treadmill. Publishing the content (promotion). Then monitoring the engagement and responding to Facebook comments and Twitter streams needs to be attended to. And then the most important step – identify leads from the online world and cultivate them – this is... Read More

Leap in Location targeting

January 13, 2017 5:58 am

Text messaging has permanently changed the way people communicate. And it’s here to stay because people are more tied to their phones than ever before. A recent survey of automotive mobile shoppers tells us that they are far along into the purchase process with some shoppers looking for ratings and dealership reviews while almost 50% are looking for pricing information. Shoppers are also looking for information about dealer inventory and photos and colors of the car. A whopping 70% have already decided on trim and options, indicating they are looking for specifically equipped vehicles to purchase. Savvy dealers have jumped... Read More