Categories for Analytics

Marketing used to be easy…sort of!!

January 23, 2017 2:16 pm

It used to be one channel. Television or radio. Magazine or newspapers. Direct mail, email or telemarketing. You planned and set up your marketing campaigns for the year. They started and finished. You moved onto the next one. That was it. They worked or didn’t work. You got leads that had to be qualified. Digital marketing is a continual treadmill. Publishing the content (promotion). Then monitoring the engagement and responding to Facebook comments and Twitter streams needs to be attended to. And then the most important step – identify leads from the online world and cultivate them – this is... Read More

What will you see this year?

January 2, 2017 10:56 am

Increasing number of people on social media networks has led to increasing amount of data on the web. Millions of people are conversing online. It’s more impofrtant than ever to listen, understand, and “be social.” In 2014 you will see the maturing of technology that will make it easier to “do and be social” at scale. Currently there are tools that do monitoring. Other technologies do custom tab Facebook apps well. Some platforms are better for Twitter monitoring, management and publishing. Some tools help customer service departments, and some manage appointment calendars. The tools are separate and disconnected. Some have... Read More