Real-Time Social Media Data Feed for the Automotive Industry
All organizations recognize that today’s social customers are actively talking about what they need and like, on millions of sites across the social web. Buried in these conversations are valuable insights that can have a significant impact on their business.
The hoojook Big Data Analysis engine collects data from all of the leading online sources, and uses the full power of hoojook’s patent-pending Natural Language Processing engine to transform the chaos of social chatter into actionable information for the industry. This backend component enables both deep customer behavior analysis, and routing and response to be performed against the universe of social media conversations in seconds, as they happen. Unlike other social data feeds, the hoojook machinery goes beyond mere data sifting and analyzes terabytes of data to generate leads and immediately taking action to close those leads. hoojook goes beyond keywords to identify the content in a message and gauge the propensity to buy for a particular customer.
Key capabilities of the hoojook’s lead gen engine include:
- Identification of potential customers for specific automotive services such as vehicle sales & service, as well as parts & accessories
- Filtering to eliminate irrelevant results and spam
- Automatic identification, extraction, and preference of key sentiments of people regarding specific brands
- Additional data augmentation, including geographics, demographics, and influencer metrics.
hoojook provides a single social data feed, replacing the need for multiple feeds for various point solutions in different departments. Analysis from the social media feed point to potential leads and drive the marketer to engage in custom 1:1 or mass communications with customers.
Contact us today to schedule a personalized demo of hoojook’s lead generation capabilities for the automotive industry.