Data Analytics

Data is the secret sauce and the only way for AI to deliver meaningful results. A lot of organizational data is trapped in silos or legacy systems and is often outdated or duplicate. There is also a wealth of data online about your customers, your brand, your competitors and your market. You need to use cross-company data with your CRM data and web data to target and prioritize the right people, based on who is most likely to connect and buy.

The hoojook platform extracts value from any data source (internal company data and external market/web data), and cleans it up before applying custom machine-learning models tailored to your business and market. Our customized AI models highlight strengths and weaknesses in your pipeline and identify the various customer clusters relevant to your market. This analysis is presented in actionable dashboards to enable you to spot real-time issues and decide which customer clusters to focus on, when to “touch” them, and with which marketing/communications channel.