Data Analytics and AIThe hoojook™ platform is a sales and brand acceleration platform built on a proprietary predictive and prescriptive self-learning engine, hoolytics™. It is designed to improve customer acquisition and experience, by providing predictive sales communication, engagement tracking, forecasting, and brand/reputation management.
The hoolytics engine is a byproduct of the big data era, and involves the use of data, statistical algorithms, natural language processing, and machine-learning techniques to identify the likelihood of future outcomes based on historical data. It gives you rich, contextual data about your customers, a dynamic dashboard that prompts quick action on that data, and the marketing channels to engage personally and meaningfully. And, we offer services and support to bring it all together to drive your business outcomes.
We have spent all our lives as marketers, social media experts, database designers, cloud computing and big data experts, developers, and marketing solution providers. “Curation”, “aggregation”, “amplification”, are normal parts of our everyday vocabulary.
