Analyze the Voice of the Customer Across Multiple Channels
hoojook has developed the industry’s first comprehensive sentiment analysis and profiling machine for social information sources. hoojook’s “Listen” tool is the next generation in customer analytics applications that help organizations leverage the voice of the customer as a business asset. hoojook sets new industry standards for accuracy, scalability and ease of use, making it possible for large enterprise organizations to analyze high volumes of customer conversations across multiple channels —including social media, emails, survey responses, text messages, CRM notes and more— and quickly extract valuable insights to drive business decisions.
Analyze Online and Social Media Conversations
hoojook lets you monitor and analyze millions of online sources for customer intelligence. It delivers a wide variety of web widgets that help you track and analyze ongoing campaigns running on the hoojook platform and review relevant conversations about your brands, products, competitors, and more. It helps you identify influential opinion leaders and sources, understand sentiment and issues, and keep on top of industry trends.
hoojook accurately and automatically identifies the many different “voices” that customers use to express their feedback (e.g., negative voice, positive voice, intent, etc.), which helps you identify key events such as propensity-to-buy, or switch brand loyalty.
hoojook’s sophisticated back-end analytics make it possible for organizations to extract unprecedented business insights from customer conversations; including:
• Customer behavior profiling
• Customer satisfaction index
• Detailed sentiment analysis
• Emerging issues
• Customer opinion
Analyze Internal Conversation Sources
hoojook provides the most comprehensive, accurate solution on the market today for understanding multi-channel customer conversations in the automotive domain. Using our world-class analytics vehicle, hoojook transforms the information available from emails, surveys, CRM and call center notes, and other sources into actionable insights that reveal customer sentiments and trends.
Social Campaign Analytics
Get a better view of your social campaigns with powerful analytics tools and customizable reports that will give you a complete and comprehensive picture of your participation in social spaces.
hoojook’s Social Analytics closes the loop between social and digital with real-time views into campaign results.
Facebook Insights: Monitor and measure your fans, likes, comments and page activity right from the dash. Drill down into your fans based on demographic, region, language, and post source. Optimize your messaging with per post insights, including reach, engaged users, “talking about this” and engagement rate. Plus, historical comparisons allow you to see trends over time.
Twitter Profile Stats: Gain an overview of your Twitter account by tracking the number of followers, following, lists, mentions, and more. Do more with your monitoring by comparing keywords over time and Twitter sentiment.
Google Analytics: Using Google Analytics and URL parameters; you may trace revenue and web conversions to your social outreach. Drill down into site traffic data including source, and region. View bounce rates, page views, and more.
Contact us today to schedule a personalized demo of hoojook’s reporting dashboard with customizable widgets for the automotive and the real-estate industries.